By Tim Callahan
Editor/Publisher
I treated my staff, which is me, and my wife, Debbie, to a dinner on the Messenger in late December to celebrate 2011, our second year of publishing.
Honestly, I was doing it more for my wife than anything else. I did not feel like celebrating because I didn’t feel like there was much to celebrate.
How wrong I was.
I don’t know why, but I decided to treat it like a regular office party, complete with speech about our accomplishments in the past year. I didn’t think the speech would be long. With more than 500 businesses in Murrells Inlet and Garden City Beach, I didn’t think having 25-30 advertisers a month was a victory. Nor did I think our December and estimated January numbers (down 25 percent from last year) merited a big whoop.
How wrong I was.
Numbers don’t lie, so I looked at the numbers and compared 2010, our first year, with 2011.
Whoa!
Revenue up 38 percent. Advertising up 17% (about half the total newspaper revenue increase was from publishing “Murrells Inlet: Memories, Memoirs and Miracles,” a book with many of the paper’s articles from Feb. 2010 – Sept. 2011.)
We sold about 500 of our books.
I was able to buy a Mac, newspaper design software, a Nikon D3000 camera, a desk, and a Kindle.
I was also able to pay a good, local designer (Nathan Kirk) a good wage for his hours, helping him in his new business. And, I was able to pay myself a decent half salary (many businesses don’t even break even until their third year.)
Lest I forget, and I do, the Messenger won four of the nine state writing awards associate members of the South Carolina Press Association were eligible for in the 2010 awards contest.
Most importantly, I was able to glorify God without extensive editing or having stories bagged because, well, I’m the editor. I decide what goes in and stays out, and God goes in because without Him I wouldn’t still be alive and writing. Without Him, I would have never started the Messenger.
So, why was I bummed?
I think it was because I am, by nature, a glass half empty guy. Sad, but true. Instead of looking at all I had, I was focused on the 470 businesses who didn’t advertise. I was focused on all the businesses that said “no” and not all the ones who said “yes.”
Instead of looking at the other local papers, which I did as part of this office party review, I was looking only at my paper. By looking at the others and seeing how little advertising they had in the grand scheme of things, and how much advertising had dropped in them in the past few years, I said, “Heck, we’re not doing bad at all.”
Instead of bringing to mind all the calls and emails I have received thanking me for an encouraging, inspiring and informing publication, I was thinking about the people who should have thanked me but didn’t; all the MI natives and MI institutions who don’t advertise or support the paper instead of all those who do. And, instead of realizing God is in control when everything looks so out of control, I tried to control things I couldn’t control, and failed.
Instead of being thankful that we doing more than just survive in the Great Recession, and in an industry that everyone says is dying, I was wondering why we weren’t thriving.
I am so blind sometimes.
I have index cards that remind me to count my blessings, make a gratitude list, thank God in all circumstances, cast all my anxieties upon Him, etc., and yet my eyes never seem to see those words on the index card. My eyes only focus on call this paper, email that person, write this story, put this up on Facebook, add this to the Web site….
This new year, 2012, I pray the Lord will open my eyes to see the glass half full.
Needless to say, we had a great office party as I shared all the good things that had happened to the Messenger in 2011. And, the party was made that much sweeter by being able to share it all with a glass always full type of girl, my incredible, encouraging and inspiring wife, Debbie.
What a great way to ring in the New Year.